The Sports Business Classroom is excited to announce that Dennis Rogers, Director of Basketball Communications for the LA Clippers, will be a featured speaker for the Social Media, PR & Digital Branding major at the 2017 Sports Business Classroom (SBC) in Las Vegas.
Every Sports Business Classroom student will learn about Social Media, PR and Digital Branding in the GE sessions. Those choosing this specific major will focus on in-depth social and digital content and strategy during the last three days of the program.
The curriculum will be designed to explore the many facets of social and digital media, including content production, developing a voice, marketing, broadcast integrations, new technology, different platforms and overall strategy. It will take an in-depth look at an ever-changing digital landscape and show how social media is the new frontier of interaction, content and monetization.
A featured speaker at the 2016 Sports Business Classroom, Rogers was part of an all-star lineup of sports business executives that were teachers and presenters, including NBA Commissioner Adam Silver, Washington Wizards Head Coach Scott Brooks, the Vertical’s Adrian Wojnarowski, Houston Rockets GM Daryl Morey, Ned Cohen of the Philadelphia 76ers, Toronto Raptors GM Masai Ujiri and the Vegas Summer League’s very own Warren LeGarie.
SBC Speaker Bio: Dennis Rogers – Director of Basketball Communications – LA Clippers
Dennis Rogers is in his fifth season with the Clippers, his fourth as the Director of Basketball Communications. In the past, he also served as the Director of Digital Media for the Clippers.
Rogers came to the Clippers in December of 2012 after serving nine-plus seasons for the New Orleans Hornets as the Director of Basketball Communications. He started with the Hornets in July, 2003 as an intern and moved up the ranks serving every role in the department towards his final five-plus seasons as the director.
With the Clippers, Rogers coordinates all player interview requests for local and national media members, writes news releases, helps compile statistical needs and research for the coaching staff and travels with the team.
Rogers served as the Director of Public Relations for the NBA Summer League (formerly the Vegas Summer League) where he coordinated all public relations duties for the league and wrote all content for the website and the media program from its inception in 2004 until 2008 as it grew from a six-team league to a 21-team league in just four summers. For the past eight summers, he has served as an assistant to the summer league, promoting the league through all aspects of social media and marketing. He also has been a part of the Sports Business Classroom at summer league since its inception.
Prior to joining the Hornets, Rogers served as a basketball operations assistant for Momentum Sports Agency in San Antonio and interned with the Dallas Cowboys during the 2002 season. Rogers graduated from Southern Methodist University in Dallas with a bachelor’s degree in corporate communications/public affairs with a minor in religious studies. He served as the graduate volunteer under head coach Rick Stansbury for the Mississippi State men’s basketball team during the 2000-01 season.
A native of Texas, Rogers resides in Los Angeles.