Sports Business Classroom is excited to announce that Sekou Smith, from NBA TV, will be a featured speaker for Social Media, Digital Branding & Broadcasting major during SBC 2018.

As a featured speaker at the 2018 Sports Business Classroom, Smith will be part of an all-star lineup of sports business executives that are teachers and presenters. Previous years at SBC have featured NBA Commissioner Adam Silver, Washington Wizards Head Coach Scott Brooks, ESPN’s Adrian Wojnarowski, Ned Cohen of the Philadelphia 76ers, Toronto Raptors GM Masai Ujiri, and the Vegas Summer League’s very own Warren LeGarie.

SBC Speaker Bio: Sekou Smith – NBA TV


Sekou Smith is an award-winning writer, reporter and multimedia specialist who has spent two decades covering basketball around the globe, from the grassroots level to college to the NBA as well as Olympic and World Cup competitions. Smith has worked as a Senior Analyst for NBA Digital (NBA TV and since 2009, serving as both an analyst and reporter on NBA TV’s Game Time and as an analyst on NBA TV’s The Beat with Vince Cellini and Naismith Memorial Hall of Famer David Aldridge. Smith is the creator and host of’s Hang Time Podcast and the creator and editor of’s Hang Time Blog. Before joining Turner Sports and NBA Digital, Smith spent more than a decade as a national NBA writer and beat writer for the Indianapolis Star and Atlanta Journal-Constitution. Prior to his time covering the NBA, Smith spent six years covering college football, basketball and baseball for the Jackson (Miss.) Clarion-Ledger, focusing on the Southeastern Conference. A longtime member of the Pro Basketball Writers Association, Smith and his wife Heather and their children reside in Marietta, Georgia.

About Sports Business Classroom

Immersed in the Las Vegas Summer League, Sports Business Classroom 2018 will play host to two training and educational programs: The Business of Basketball and The Executive Session focused on the league salary cap.

Designed for those looking to break into the sports business world, the six-day Business of Basketball program will give attendees the opportunity to learn from and interact with top executives while performing real exercises in scouting, video, analytics, social media, digital branding, broadcasting, and the league salary cap.

Designed for league and team personnel, agents and accredited media, the Executive Session will provide a deep dive and advanced analysis focused on the league salary cap. Participants in the Business of Basketball program who are majoring in the league salary cap will learn shoulder-to-shoulder with industry personnel enrolled in the Executive Session.