Sports Business Classroom is excited to announce that Kevin Cottrell Jr., Senior Researcher for NBA Digital, will be a featured speaker for Social Media, Digital Branding & Broadcasting major during SBC 2018.

As a featured speaker at the 2018 Sports Business Classroom, Cottrell Jr. will be part of an all-star lineup of sports business executives that are teachers and presenters. Previous years at SBC have featured NBA Commissioner Adam Silver, Washington Wizards Head Coach Scott Brooks, ESPN’s Adrian Wojnarowski, Ned Cohen of the Philadelphia 76ers, Toronto Raptors GM Masai Ujiri, and the Vegas Summer League’s very own Warren LeGarie.

SBC Speaker Bio: Kevin Cottrell Jr.

Kevin Cottrell Jr. obtained his Bachelor of Arts degree from Clark Atlanta University in 2004. The Mass Media Arts alum went on to serve as a 2004 Ford Roadie, representing Ford Motor Company at HBCU Football Classic Games. From there, he became a Zone writer for the Atlanta Journal-Constitution, while launching “Red Zone Magazine”, a publication dedicated to covering the best in football from preps to pros.

In 2008, Kevin joined NBA Digital in the role of researcher, supporting a wide range of on-air talent from Ahmad Rashad to Hall-of-Famer Isiah Thomas. In 2013, he earned his Master’s Degree in Sports Management from Drexel University, and created NBA TV’s Fan Night virtual tournament, one of the company’s largest social media initiatives.

Kevin now serves as NBA TV’s senior researcher and field producer. While his main role is continuing to support on-air talent with stats and information, he also works on-site at games to produce content for NBA TV’s “Players Only” Telecast. Along with game day content, Kevin looks to capture some of the best human interest stories for the network’s “Beyond the Paint” monthly show. Off the court, Kevin Cottrell can be found on the campus of Clark Atlanta University where he doubles as an Adjunct Professor in the Mass Media Arts department.

About Sports Business Classroom

Immersed in the Las Vegas Summer League, Sports Business Classroom 2018 will play host to two training and educational programs: The Business of Basketball and The Executive Session focused on the league salary cap.

Designed for those looking to break into the sports business world, the six-day Business of Basketball program will give attendees the opportunity to learn from and interact with top executives while performing real exercises in scouting, video, analytics, social media, digital branding, broadcasting, and the league salary cap.

Designed for league and team personnel, agents and accredited media, the Executive Session will provide a deep dive and advanced analysis focused on the league salary cap. Participants in the Business of Basketball program who are majoring in the league salary cap will learn shoulder-to-shoulder with industry personnel enrolled in the Executive Session.