WHAT’S NEXT WITH TURNER SPORTS VP OF EMERGING TECHNOLOGY & INNOVATION WITH PETER SCOTT (EP. 52)

In today’s episode of the Sports Business Classroom Audio Experience, we sat down with Peter Scott, Vice President of Emerging Media, at Turner Sports. Peter has been with Turner Broadcasting, an AOL Time Warner company since 1989. In 2007 he became GM and Business Manager for PGA.com and PGATOUR.com. In 2008 Peter became Executive Director of Digital Partnerships, was in charge of Turner’s content and business relationship with Yahoo Sports, and responsible for all new emerging technologies as it relates to the Turner Sports portfolio. Currently, Peter serves as Vice President, Emerging Media with an expanded role of overseeing new technologies for NCAA and Sports Illustrated Digital.

In this episode we discuss:

  • Peter’s experience at CNN
  • Peter’s specific role at Turner Sports
  • How Pete keeps the mindset of being open to new approaches
  • How he thinks the media will evolve in the next 3 to 5 years

 In 2000, he moved to Los Angeles to become Senior Video Producer for Fox Sports. com. There he was responsible for producing and directing the first live college football game streamed over the Internet. In 2001 he returned to Turner, where he was Executive Interactive Producer of Content, Programming, and Production for Turner Sports Interactive, where he managed the digital rights for NASCAR.com, PGATOUR.com, and PGA.com. In 2007 he became GM and Business Manager for PGA.com and PGATOUR.com. In 2008 became Executive Director of Digital Partnerships and was in charge of Turner’s content and business relationship with Yahoo Sports and responsible for all new emerging technologies as it relates to the Turner Sports portfolio. Currently, Pete is Vice President, Emerging Media with an expanded role of overseeing new technologies for NCAA and Sports Illustrated Digital.

Connect with Beau Estes: Twitter 

Connect with Peter Scott: LinkedIn 

 

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SHOW NOTES

  • Does the way that Elon Musk looks at things ring a bell? (4:30)
  • Has Peter noticed that people have been looking to him for guidance more now during Covid-19? (7:50)
  • What was Pete hoping to do when beginning his career? (17:25)
  • Peter talks about his experience at CNN (19:55)
  • What was Peter hoping to accomplish in his early days? (24:00)
  • What reception does the team of executives at Turner give when they need to figure the financials out? (32:20)
  • Peter talks about his specific role at Turner Sports and what people look to him for (34:58) 
  • How does Peter keep the mindset of not getting stuck and being open to new approaches? (41:55)
  • Peter talks about the challenge of the constant change (46:00)
  • Does the younger generation teach Peter more about what people want? (53:45)
  • How will people consume sports in the next 3 to 5 years and what major differences does Pete think there will be (57:30)

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