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GENERAL SESSION: THE BUSINESS OF BASKETBALL

DATES: JULY 9 – JULY 15, 2017

Students who are accepted into this program will get an inside look into the world of sports and the intricacies of the business of basketball, all while in an ideal setting conducive to learning the subject matter.

Sports Business Classroom is organized like a college. All students get a little bit of everything in the “GE” sections, and also choose a “Major” for in-depth learning. The 2017 Sports Business Classroom majors are:

In addition, Job Hunting is a GE topic but not a major.

Students accepted into this program will be exposed to all of the above curriculum from teachers and speakers who are at the forefront of the subject matter (see 2016 speakers).

The last three days of the program will consist of practical application of the subject matter of the student’s choosing at the Las Vegas Summer League.

CLICK HERE TO VIEW THE 2017 SCHEDULE

HOW ARE CLASSES STRUCTURED AT
SPORTS BUSINESS CLASSROOM?

Content is delivered in various formats in order to maximize learning opportunities, effectively deliver a wide variety of content, and provide students with direct access to some of the best minds in the business.

The 2017 Sports Business Classroom content formats are:

  • Lectures: One-hour, instructor-led GE sessions. Each topic has three lecture sections – 101, 201 and 301.
  • Roundtables: One-hour moderator-led panel discussions with industry experts. Each topic will have its own roundtable.
  • Practicums: Hands-on exercises in specific topics. For example, the Salary Cap practicum will simulate a mock trade deadline, and the Job Hunting practicum will match students with prospective employers in a “speed dating” format. Practicums are 2.5 hours.
  • Deep Dives: Here’s where you really get into your chosen major. SBC will provide three deep dive sessions that are three hours each. The content and format will vary by major:
    • League Salary Cap: Larry Coon’s extensive lecture series on the NBA’s Collective Bargaining Agreement. This is the same content he teaches directly to NBA teams. You will be learning elbow-to-elbow with industry personnel who are taking this series as the Executive Session.
    • Scouting, Video and Analytics: Work in small groups directly with league personnel as they take you through their work processes as part of the NBA Summer League.
    • Social Media and Digital Branding: Work directly with a Summer League player to help build his digital brand.
    • Broadcast: Intern with Turner as they broadcast the NBA Summer League.
  • Guest Speakers: Grab lunch and sit back while an NBA coach or executive talks about his or her personal experience and what it takes to succeed in this business.

WHY IS THE SPORTS BUSINESS CLASSROOM DIFFERENT THAN OTHER EDUCATIONAL PROGRAMS?

Sports Business Classroom provides the best of all worlds – a rich learning environment, direct access to top industry executives, and immersion in the best setting imaginable – the Las Vegas Summer League. Opportunities for Sports Business Classroom students include:

  • Learn from the best in the business, in areas where job opportunities exist
  • Obtain exclusive credential access to six (6) days of the Las Vegas Summer League and exclusive events not open to the public
  • Direct access to and networking with league executives and personnel
  • Based on performance during the Sports Business Classroom, a minimum of two (2) jobs will be offered to work at the following Las Vegas Summer League
  • Hands-on experience in areas such as scouting, video, broadcasting and social branding
  • Interview opportunities with prospective employers
  • Immersion in the NBA Summer League
  • An SBC-Only seating section reserved for SBC students

 WHO IS THE SPORTS BUSINESS CLASSROOM DESIGNED FOR?

  • Individuals who want to pursue their dream of working in sports
  • Students who are looking for an opportunity in sports & want to prove they have what it takes
  • Current sports industry professionals who want to expand upon their existing skillset
  • Individuals who have a passion for learning & growth

PROGRAM EMPHASIS:

THE LEAGUE SALARY CAP

Every Sports Business Classroom student will learn about the league salary cap in the GE sessions. Those choosing the League Salary Cap major will focus on in-depth salary cap content during the last three days of the program, including player contracts, trade rules, and managing long-term team strategy.

The League Salary Cap major is led by Larry Coon, author of the NBA Salary Cap FAQ and a noted authority on the subject.

SBC students majoring in the League Salary Cap will sit alongside and learn the same material as NBA agents, team personnel and accredited media who are enrolled in the Executive Session.

LEAGUE SALARY CAP TOPICS INCLUDE:

– Salary Cap Concepts and History
– Changes in the 2017 CBA
– The Rationale & Functioning of the League Salary Cap
– Leveling the Playing Field – Luxury Tax and Revenue Sharing
– Managing Rosters – Team Salaries, Player Contracts and Exceptions
– What Goes Into Player Contracts

2016 SBC SPEAKERS INCLUDE:

PROGRAM EMPHASIS:

TEAM VIDEO, SCOUTING & ANALYTICS

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Every student participating in the Business of Basketball program will choose an emphasis, which will be their focus for the last three days of the program.

Few people in the world are as in touch with the intricacies of the NBA as the guys in the video room. The video room is considered the nerve center for the coaching staff and for scouting opposing teams- it is also where many of today’s NBA GMs, coaches and scouts got their start.

Students who choose this emphasis will hear from basketball professionals about what goes on in the video room and learn about best practices in video, analytics and scouting from top executives working in those positions.

Students will be assigned video room work, scout live games, file reports, and receive live feedback from pro basketball scouts, analysts and video coordinators during live training exercises.

PastSpeakers-TVSA

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PROGRAM EMPHASIS:

SCOUTING, VIDEO & ANALYTICS

Every Sports Business Classroom student will learn about team video, scouting, and analytics in the GE sessions. Those choosing this major will focus on in-depth team video, scouting, and analytical content during the last three days of the program.

Few people in the world are as in touch with the intricacies of the NBA as the guys in the video room. The video room is considered the nerve center for the coaching staff and for scouting opposing teams- it is also where many of today’s NBA GMs, coaches and scouts got their start.

Students who choose this major will hear from basketball professionals about what goes on in the video room and learn about best practices in video, analytics and scouting from top executives working in those positions.

SBC students majoring in the Team Video, Scouting, and Analytics will be assigned video room work, scout live games, file reports, and receive live feedback from pro basketball scouts, analysts and video coordinators during live training exercises.

2016 SBC SPEAKERS INCLUDE:

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PROGRAM EMPHASIS:

SOCIAL MEDIA, PR & DIGITAL BRANDING

Every Sports Business Classroom student will learn about social media, public relations, and digital branding in the GE sessions. Those choosing this major will focus on in-depth social media, public relation, and digital branding content during the last three days of the program.

Digital and social media has changed the landscape of sports. Online engagement and tools such as Facebook, Twitter, Instagram & Snapchat have had a major impact on how fans interact with teams, athletes and sporting organizations.

SBC students majoring in the Social Media, PR, and Digital Branding will be exposed to the opportunities in this rapidly expanding and increasingly important area of sports marketing. Students will participate in live training exercises and spend time with digital marketing personnel in different areas of sports to learn how digital media is being used to engage with fans and influence brand perception.

2016 SBC SPEAKERS INCLUDE:

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PROGRAM EMPHASIS:

TV / BROADCAST PRODUCTION

Every Sports Business Classroom student will learn about television and broadcast production in the GE sessions. Those choosing the TV, Online, and In-Arena Broadcast major will focus on in-depth broadcast production content during the last three days of the program.

Advancements in communication and broadcast technologies are what allow people around the world to share in the experience of major sporting events.

Broadcast & media rights sales are also one of the key revenue sources for most major sports.

SBC students majoring in the TV, Online, and In-Arena Broadcast will learn from media executives about the intricacies of different broadcast platforms, learn about media rights deals and packaging as well as how media rights influence other organizational revenue streams.

2016 SBC SPEAKERS INCLUDE:

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