Welcome back to another exciting episode of the SBC Audio Experience! This week, Riley Sager sits down with Simon Cherin-Gordon, the NBA’s Manager of Social Content, to explore his journey and the creative strategies behind managing one of the most dynamic social media presences in sports. With a background in fine arts, photography, [Read More]
Welcome back to another episode of the SBC Audio Experience! We’re thrilled to feature Zion Atwater, a talented Video Production Intern with the Utah Jazz & Utah Hockey Club, and a rising star in the sports media industry. A proud VSL alum, Zion graduated from the University of Colorado Boulder with a B.A. [Read More]
Teams generally prefer to stay under the NBA's luxury tax threshold ($170,814,000) unless they're a championship contender. Some may have begun rebuilding (or aren't as good as they had hoped) but still have large contracts on the books that will soon expire. As the February 6 trade deadline nears, some franchises will make cost-cutting [Read More]
One of the goals of the NBA's latest Collective Bargaining Agreement is to curb spending. The higher a team's payroll, the fewer tools they have. The NBA has a soft cap, which allows teams to spend without limit, provided they have the tools (more formally, "exceptions") to do so. But certain exceptions will trigger [Read More]
NBA teams can include cash as part of a trade but are limited to $7,240,000 for all transactions during the 2024-25 season. That's two separate figures representing what teams can take in and what they can send out. Teams above the second apron ($188,931,000) cannot send out cash in trade; conversely, if a team [Read More]
