Sports Business Classroom is excited to announce that Salary Cap expert Larry Coon will once again lead the Business of Basketball program and the Executive Session at Sports Business Classroom (SBC) 2018 in Las Vegas. In this role he will also serve as the program lead for the League Salary Cap major. The League Salary Cap major is one of three being offered in 2018 as part of the Business of Basketball program, while the Executive Session is an intensive Deep Dive into the League Salary Cap available only to league/team personnel, agents, and accredited media.
As the General Manager for Sports Business Classroom, Coon will oversee the entire program, including developing the curriculum, recruiting program leads, instructors and guest speakers, admitting students into the program, and serving as host and lead instructor.
As the program lead for the League Salary Cap major Coon will be responsible for developing and teaching the content, including General Education lectures, hands-on practicum and deep dive material, as well developing interactive experiences and training exercises surrounding the Summer League.
Designed for those looking to break into the sports business world, the immersive, seven-day Business of Basketball program gives attendees the opportunity to learn from and interact with top executives while performing real work in multiple in-demand disciplines, including team video, scouting, analytics, social media, digital branding, broadcasting, and the league salary cap.
“I’m thrilled to be leading Sports Business Classroom again because it provides a one-of-a-kind experience and opportunity for people trying to break into the league,” said Coon. There is no other setting like the Las Vegas Summer League – people from the league office and all 30 teams will be here, in a relaxed environment, for two weeks. Sports Business Classroom is in the middle of the action, bringing you to the sidelines and behind the scenes, and bringing the league’s movers and shakers right to your classroom. Sports Business Classroom has become indispensable for learning in-demand skills, and for networking with and learning from top people in the industry.”
Coon will lead an all-star lineup of sports business executives that will be teaching and presenting at Sports Business Classroom, including San Antonio Spurs VP of Strategic Research Kirk Goldsberry, Houston Rockets General Manager Daryl Morey, former Charlotte Hornets General Manager Rich Cho, and the Vegas Summer League’s very own Warren LeGarie. Past speakers have included NBA Commissioner Adam Silver, TNT’s David Aldridge, Houston Rockets Head Coach Mike D’Antoni, NFL Network’s Andrea Kremer, Dallas Mavericks Head Coach Rick Carlisle, the cast of NBATV’s The Starters, ESPN’s Mark Jones, Los Angeles Lakers General Manager Rob Pelinka, ESPN’s Adrian Wojnarowski, and NBA Executive VP of Basketball Operations Kiki Vandeweghe, just name a few.
SBC Speaker Bio: Larry Coon – General Manager
Larry Coon is a computer scientist by both education and trade, and works in Information Technology management at University of California, Irvine, overseeing Business Intelligence. He also has taught university Computer Science courses, specializing in database theory.
Coon is best known as an expert in the NBA salary cap, and as the author of the Salary Cap FAQ available online at CBAFAQ.com. He has been profiled in the New York Times, Los Angeles Times, Orange County Register and Sports Illustrated. He makes regular media appearances including television (such as ESPN’s “Outside the Lines”) radio and podcasts. He also is a contributor to ESPN.com and to BasketballInsiders.com. He is often quoted and cited, both online and in print, by local and national media venues. He also has contributed to the New York Times Off the Dribble blog, HoopsWorld.com and RealGM.com.
In July 2011 Sports Illustrated named Coon to their inaugural Twitter 100, which lists the 100 most essential people in the sports world to follow on Twitter.
About Sports Business Classroom
Immersed in the Las Vegas Summer League, Sports Business Classroom 2018 will play host to two training and educational programs: The Business of Basketball and The Executive Session focused on the league salary cap.
Designed for those looking to break into the sports business world, the six-day Business of Basketball program will give attendees the opportunity to learn from and interact with top executives while performing real exercises in scouting, video, analytics, social media, digital branding, broadcasting, and the league salary cap.
Designed for league and team personnel, agents and accredited media, the Executive Session will provide a deep dive and advanced analysis focused on the league salary cap. Participants in the Business of Basketball program who are majoring in the league salary cap will learn shoulder-to-shoulder with industry personnel enrolled in the Executive Session.