Sports Business Classroom is excited to announce that Rich Cho, former General Manager of the Charlotte Hornets and founder of Big Time Bites, will be a featured speaker for Social Media, Digital Branding & Broadcasting major during SBC 2018.

As a featured speaker at the 2018 Sports Business Classroom, Cho will be part of an all-star lineup of sports business executives that are teachers and presenters. Previous years at SBC have featured NBA Commissioner Adam Silver, Washington Wizards Head Coach Scott Brooks, ESPN’s Adrian Wojnarowski, Ned Cohen of the Philadelphia 76ers, Toronto Raptors GM Masai Ujiri, and the Vegas Summer League’s very own Warren LeGarie.

SBC Speaker Bio: Rich Cho

Rich Cho spent seven seasons as General Manager of the Charlotte Hornets after joining the franchise in 2011, where he managed and oversaw all player personnel matters, including professional, collegiate, and international scouting, NBA draft preparations, free agency, trades, salary cap management, player contracts, contract negotiations, collective bargaining matters, and the team’s athletic training, equipment and conditioning programs.

 A native of Burma, Cho became the first Asian-American general manager in American major league sports when he served as General Manager of the Portland Trail Blazers in 2010-11. Cho also spent 10 seasons with the Seattle SuperSonics/Oklahoma City Thunder, entering the NBA as an intern with the SuperSonics in 1995 while earning a law degree from Pepperdine University School of Law. He also has an engineering degree from Washington State University and worked as an engineer at Boeing in Seattle, and worked with two Microsoft programmers to design and implement one of the NBA’s most advanced and comprehensive college and professional player-evaluation systems.  An avid explorer of restaurants and cuisine, Cho founded an interactive food blog site called Bigtime Bites ( to bring basketball fans and food lovers across the country together.

About Sports Business Classroom

Immersed in the Las Vegas Summer League, Sports Business Classroom 2018 will play host to two training and educational programs: The Business of Basketball and The Executive Session focused on the league salary cap.

Designed for those looking to break into the sports business world, the six-day Business of Basketball program will give attendees the opportunity to learn from and interact with top executives while performing real exercises in scouting, video, analytics, social media, digital branding, broadcasting, and the league salary cap.

Designed for league and team personnel, agents and accredited media, the Executive Session will provide a deep dive and advanced analysis focused on the league salary cap. Participants in the Business of Basketball program who are majoring in the league salary cap will learn shoulder-to-shoulder with industry personnel enrolled in the Executive Session.