We are thrilled to announce that Kirk Goldsberry will be speaking at the 2022 Business of Basketball Immersive Experience in Las Vegas! Kirk is a great friend of the program and has presented to our students over the years. Kirk Goldsberry is an NBA Analyst at ESPN, a New York Times bestselling author, [Read More]

SBC General Manager Larry Coon will be hosting the 2022 Business of Basketball Immersive Experience in Las Vegas this summer! Larry has been the General Manger and lead instructor for SBC since 2016, and we are excited for another year to have him host the next group of bright students. Larry Coon is [Read More]

The central goal of Sports Business Classroom (SBC) is to provide opportunities for students to find NBA-related employment. Recently Ron Gutterman, an alumn of the 2021 Las Vegas Immersive, was hired by the Denver Nuggets as the team's digital content specialist. On Friday, Gutterman spoke to SBC on his journey: SBC: How did you [Read More]

For the second time this season, the NBA raised its salary cap projection for the 2022-23 season. After an initial estimate of $119 million, the league revised the figure to $121 million in February before pushing it to $122 million on March 31. The luxury tax threshold was also lifted to $149 million (initially [Read More]

The 2021-22 NBA season has seen the Western Conference lose its stranglehold as its dominant collection of teams. The East has 10 teams with winning records. The top four seeds have nearly identical records. Even the New York Knicks, who won't make the play-in tournament, would slot 9th in the West. Meanwhile, the Phoenix [Read More]